Guiding the design and build of a digital wallet beta and go-to-market strategy, acquiring 21k users and $750k funding
Shaping the design of an enterprise media platform, using AI-coded prototypes to simplify planning and make complex data easier to analyse
Leading a cross-functional pod to design and build RAC.FM, reaching 80k views and André Anjos’ community through exclusive content, music and the $RAC token
Solo At Work is an AI tool that helps solopreneurs, freelancers, and consultants make authentic intros and grow their network through 1:1 video and voice meetings
Following a new client website and booking system, 2050 Capital saw a 42% increase in submissions each month for personal finance leads
Setting design foundations and building features at an API documentation startup
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Hello, I'm Madison Yocum. A lead product designer with a strong foundation in both design and development, bridging the gap between vision and execution. With over 8+ years of experience, I specialise in crafting intuitive digital products, leading cross-disciplinary teams, and driving impactful outcomes.
I've worked at a Y-Combinator API startup in San Francisco, freelanced for a variety of clients remote while solo traveling, and moved my career abroad to Edinburgh, Scotland.
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