Guiding the design and build of a digital wallet beta and go-to-market strategy, acquiring 21k users and $750k funding
Shaping the design of an enterprise media platform, using AI-coded prototypes to simplify planning and make complex data easier to analyse
Leading a cross-functional pod to design and build RAC.FM, reaching 80k views and André Anjos’ community through exclusive content, music and the $RAC token
Solo At Work is an AI tool that helps solopreneurs, freelancers, and consultants make authentic intros and grow their network through 1:1 video and voice meetings
Following a new client website and booking system, 2050 Capital saw a 42% increase in submissions each month for personal finance leads
Setting design foundations and building features at an API documentation startup
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Hello, I’m Madison Yocum - Lead Product Designer with 8+ years of experience defining and delivering digital products, supported by a strong background in front-end engineering. I work across product strategy, design, AI and code to set direction, align senior teams and turn ambiguity into scalable products with measurable business impact.
My experience spans Y Combinator-backed startups, independent consulting and enterprise platforms across fintech, developer tools, AI, media, advertising and Web3, working with companies and clients across the US and Europe.
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