A lead product designer with a strong foundation in both design and development, bridging the gap between vision and execution. With over 7 years of experience, I specialise in crafting intuitive digital products, leading cross-disciplinary teams, and driving impactful outcomes.

As the first product designer at Y-Combinator developer documentation startup ReadMe, I played a key role in shaping their user experience and set of API services. I later transitioned into remote freelancing, collaborating with diverse clients across the US and Europe, and leading pods of designers and developers to build custom solutions.

After traveling and working remotely, I moved to Edinburgh, Scotland, where I’ve worked with leading design consultancies, including Fjord (Part of Accenture) and Elsewhen, delivering strategic and user-centered solutions.

I enjoy working closely with designers and engineers to bring ideas to life—whether that means designing a new interface, writing front-end code, or guiding a team through complex product challenges. My approach balances creativity with practicality, ensuring that every design decision supports both the user experience and the technical realities of development.

+hello@madisonyocum.com