I'm a freelance product designer working with tech startups

👋 My name is Madison Yocum and I'm based in New York. After working for a few years as the first designer at a San Francisco startup, I started freelancing and fell in love with the variety of clients I get to work with.

I've been lucky and grateful to work with cutting-edge pre-Seed to Series A startups in the SF and NY areas. Each product and business allows me to work on various solutions and leave an impact on the problem their teams are trying to solve.

Creating digital products is a symphony between the user, designer, and engineer crafting a solution that solves their unique situation. Whether the right answer is coding a few lines of CSS or designing a new dashboard, each leaves an impact to improve the product. I look forward to collaborating on your project and getting to know your team!

Product Driven

I'm not the kind of designer to just"make things look pretty". I care about your product and understand the growth opportunities you're looking to solve.

User-first Mindset

I get to know your users on a deeper level, understanding the problem I'm designing for and the vision your company is creating through a platform, website or app.


Whether software developers or product marketers, I work directly with your team through an iterative and collaborative process to achieve your project goals.

Let's partner to improve your product design and business

Start a project