startup, product manager
Creating a mobile app beta of an all-in-one finance platform called Digifox. After a product strategy and scoping session with founder, Nicholas Merten, the mobile app was designed over a four month period for handoff to a development team.
The core mission of Digifox is to simplify the complex financial world by providing an all-in-one finance tool. The tool helps users invest, spend, send, and manage their money through digital cryptocurrencies. The original company vision had a lot of potential; however, the original product did not translate into that vision which hindered their ability to raise money.
At the end of the engagement $750k in funding was raised and acquired roughly 20,100 users