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RAC.FM is a new kind of community experience

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RAC.FM is a brand-centric platform that elevates the creator community built around Grammy-winning artist and producer André Anjos (RAC). Designed to foster deeper engagement, the platform offers exclusive content, early access to new music, behind-the-scenes insights, and a direct connection between artist and fans. By integrating the $RAC token, RAC.FM introduces a unique way for the community to participate in the creative ecosystem, unlocking rewards, special perks, and experiences that go beyond traditional streaming platforms.

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Who is RAC "Remix Artist Collective"?

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RAC used to stand for "Remix Artist Collective." these days; it's the solo project of André Allen Anjos. RAC is primarily known for remixes (200+). It started with an ambitious goal to change how things were remixed, taking the focus away from danceability and attempting different and interesting arrangements. 

Now Andre has accumulated a fanbase of 3 million monthly listeners on Spotify.

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Uplifting and giving power to an artist's community

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Through a bespoke experience, there was an opportunity to drive engagement and community growth for independent creator Andre Anjos leveraging an already existing fanbase. The goal was to design and develop a unique online fanbase where Andre's community could learn more, discover merchandise, listen to new tracks, and buy the $RAC token.

During the project, I was the Product Design Lead to help craft a product strategy, design a unique experience with junior designers, work with developers, and prepare to launch the product.

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Driven by fan feedback

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Fans and community members played a crucial role in shaping the project, providing valuable input through hands-on testing and continuous feedback. We launched with an MVP solution, ensuring that the initial design was guided by real user insights gathered from in-person interviews, online discussions, and direct requests. This iterative approach allowed us to refine the experience based on community needs, creating a platform that truly resonates with RAC’s audience while staying flexible for future enhancements.

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Designed and built for a community

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Alongside acting as a community space, the platform provides exclusive behind-the-scenes content, interviews, and deep dives into his production techniques, allowing fans to connect with his artistry on a whole new level.

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New music is released weekly, keeping the experience fresh and ever-evolving. Fans can not only listen to unreleased tracks but also engage with the visual world of RAC through album artwork, interactive design elements, and limited-edition NFTs available for purchase. These digital collectibles offer unique perks, from early access to special events to exclusive remixes and collaborations. With a mix of music, art, and community-driven experiences, RAC.FM is more than just a streaming platform—it’s a space where fans can fully immerse themselves in André's creative universe.

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A unique look and branding

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André is known for his signature retro-modern aesthetic, effortlessly blending nostalgic influences with contemporary design—often recognized by his iconic pink baseball cap. Drawing inspiration from his unique artistic identity, we explored ways to translate this into a digital experience that felt both familiar and forward-thinking. After a few brainstorming sessions, we landed on the idea of a vintage operating system infused with modern UI detailing, capturing the essence of RAC’s music and creative vision.

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By incorporating elements reminiscent of classic computer interfaces—such as pixelated type, windowed layouts, and playful motion effects—we created a design language that feels both nostalgic and refreshingly new. Subtle modern touches, like fluid animations, sleek typography, and an intuitive user experience, help bridge the past with the present, resulting in a platform that is as visually engaging as it is functional. The final product reflects RAC’s ethos: a seamless fusion of old-school charm and cutting-edge innovation.

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Working with cryptocurrency technology and exchanges

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A primary goal was to build a transparent, active cryptocurrency exchange that benefits the user. $RAC is a decentralised token owned and launched by Andre Anjos (RAC).

The more $RAC a user deposits, the more content is unlocked, similar to any other artist selling merchandise, art, or music in a digital cryptocurrency exchange. Once a wallet is connected, the amount staked is shown to the user and what is unlocked, ensuring trust and transparency.

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A custom design and development build

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I worked with Andre and a team of junior designers to establish a look and feel for the community, leaning into shades of pink, vintage OS details, and bespoke iconography.

Before working on the design, we set requirements and a sprint backlog for each feature within the website, ensuring it was viable to build. We worked alongside a development team to sense-check the design and feasibility. Our team created brand-centric elements that mimicked a vintage OS operating UI; we accomplished this with custom dynamic designed components and a React front-end meets Storybook integration.

The final result was a distinctive operating-system design crafted with detail that Andre and his fans loved.

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Launching a truly unique design and website

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Starting to get to know who Andre Anjos is and the idea for a custom OS solution. A statement behind the $RAC token and why its created for the cryptocurrency ecosystem and fans. Creating a custom mixtape for the website that plays exclusive tracks and users who are monthly Patreon Subscribers can claim the $RAC token connecting their wallet of choice and email used when becoming a Patreon.

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