Digifox

App Design, Branding, Strategy

A relationship that started with a 6 month sprint to build an MVP, ended with a seed raise of $500,000 and transitioned into a long-term partnership.

Creating a mobile app beta of an all-in-one finance platform called Digifox. Digifox allows users to track, buy and send their cryptocurrency within one system. In partnership with Chase Poirier, we were approached by the founder, Nicholas Merten, to breakdown his current vision and produce version one of the mobile app for launch with early beta users. As a full-service project of design and development, we broke down the project based on features to tackle. 


Project goals and getting started

The core mission of Digifox is to simplify the complex financial world by providing an all-in-one finance tool. The tool helps users invest, spend, send, and manage their taxes through digital cryptocurrencies. This company vision has a lot of potential; however, the original product did not translate into that vision, which hindered their ability to raise money.


Goals of the mobile app

A primary goal was to create an application most users could understand and easily get started trading, buying and sending cryptocurrency. This was broken down into four main features (Wallet, Earn, Spend and Contacts) with actionable names displayed on the main navigation bar of the mobile app. 


The digital Wallet allows users to view, track and see an overview of all their cryptocurrencies. The Earn tab deposits money from a user's bank account and instantly allows access over +14 unique cryptocurrencies to invest in. Spend is a Coming Soon feature that creates a Digifox debit card that users can use, allowing them to can easily spend and access their money across the globe. The Contact tab lets users send and receive money or other cryptocurrency types, and view a list of all their current contacts added on the mobile app.


Positioning a brand

Another goal was to establish a brand that was current, simple and friendly in the finance industry to Digifox's target market. A request from the founder was to use the color red, which would set it apart in the finance market. Currently, many apps in the finance and cryptocurrency industry use the colors green or blue. After working with the founder and the soft red tone, a clean fox (playing off the name Digifox) logo established the brand. Growing the clean and simple appeal to users, we wanted the tone to flow into the app and copy that was present. 


Each feature has a general term that anyone getting started with the app can understand, such as "Earn cryptocurrency" or "Trade cryptocurrency with friends". Taking away the complexity in the current finance and cryptocurrency market for users, we set out to create a simple brand for Digifox that was different and something users wouldn't feel intimidated by.


A digital Wallet

The main screen of the mobile application is what makes Digifox shine. On the Wallet tab, an overview of a user's digital wallet shows along with the progression or falls of the cryptocurrency market in relation to their account.


We wanted to have a simple user experience for the main screen, allowing users to glance over their earnings or losses at the time and seeing a breakdown of each cryptocurrency they've bought. The screen was an iterative process with the founder, we wanted to make sure it showed the key values of Digifox and actions a user could take quickly with their crypto right in front of them.


Earn crypto through investing

This feature allows users to spend their cryptocurrency on the market or buy new types. As a team, we downloaded all the competitor apps and looked through their process to see what worked and what didn't. We found that each were complex and used terms someone new to cryptocurrency might not know, even ourselves included! As the designers of the beta, we wanted the process to be simple and visually showing what's happening with the cryptocurrency. 


A user selects the type they've already purchased to start with and manage the amount, such as deposit into their digital Wallet or withdraw to an associated bank account. If a user wanted to buy a new type of cryptocurrency, they can with a third-party market and API from Compound (as recommended from the founder to use). Users select the type they want to start with or they can buy directly from their associated bank account. Then if they are using current cryptocurrency available, users select the new type they're looking to buy and set an amount.


Digifox shows the transaction with the amount in cryptocurrency, dollars and the cost to make the transaction. Users get a detailed flow of what's happening and break down the process as if they were making a normal transaction on any other good. Cryptocurrency doesn't have to be complicated or just limited for the expert to use.


Spend and register a debit card

With your Digifox debit card and access on the app, users can easily spend and access their money across the globe. This is a Coming Soon feature, but we wanted to show what was in progress for the next version and the value that Digifox can bring! We decided it was worth showing and have the concept of the debit card presented in an illustration.


Contacts to send crypto to

With Digifox, you can send money anywhere across the globe in a matter of seconds and for as little as $0.05. Users are able to view a list of their friends or family within their contacts to send cryptocurrency to, set the amount and watch the transaction happen. Also, each user has a unique QR code associated with their account, allowing scanning of the code to add a person into their native contact list or send money to.


Launching a mobile app

Working with a founder to create the vision of their mobile app beta is something we love working on. I learned more about a problem in-depth, helped shape a product from the beginning and get to know how the end-users will be affected. Now that Digifox mobile app is built, the team can test its advanced product and learn how to grow its business.


Once the mobile app is available on the Apple and Google Play store, the team will be able to market Digifox and increase the number of users over time. This will help grow the app to be a recognizable brand in the finance space, increasing the number of transactions users make and creating profits for the team.


It was great collaborating with the Digifox founder and team, we're looking forward to hearing back on their progress and watching the company grow.

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